One can only imagine that this is what Durban-based sweet company Beacon had in mind when it started the Let The Hunt Begin competition where Easter-egg-eaters win a prize if they find a golden egg or bunny sticker inside the wrapper of a marshmallow egg.
But, after 10 years of quaffing eggs and peeling off stickers, people are wondering who ever won?
“Has anyone ever seen any of the winners of that R1-million that Beacon supposedly has as a prize every year,” Venetia Paulse asked on Facebook.
“So, seriously, in all the years of the Beacon marshmallow egg hunt, has anyone ever actually won? Or do you know someone who has? Very curious because honestly I believe it is a scam,” Jeanine Courtois added.