The Beit Bridge border post. File photo: Motshwari Mofokeng/ANA Pictures

Limpopo - South African Tourism (SA Tourism) will be rolling out its Welcome campaign during the busy festive season period to foster better engagement between border post officers and visitors. 

The roll out currently extends to three of the busiest land border posts - Beit Bridge between South Africa and Zimbabwe, Lebombo between South Africa and Mozambique and Ficksburg between South Africa and Lesotho. 

Officials at OR Tambo, Cape Town and King Shaka international airports have also received training.

The initiative will provide border post officers at South Africa’s ports of entry with the tools to improve their services and ensure that guests have the best possible experience in our country, SA Tourism said.

“First impressions always last and everyone has a role to play in ensuring that the first impressions of visitors at our border posts is welcoming. This will ensure that visitors get their trip in South Africa off to a memorable start,” explained Darryl Erasmus, Chief Quality Assurance Officer at SA Tourism.

“Our visitor experience team have been working extremely hard with Department of Home Affairs officials over the last few weeks and we are extremely confident that visitors passing through our border posts will get a warm South African welcome every time they enter the country.”

Apart from Department of Home Affairs’ immigration officials, SAPS officers and SARS staff also received training.

“I must also commend the Department of Home Affairs for embracing the Welcome Campaign. The officers and staff at the various ports of entry have been fantastic and are definitely ready to welcome visitors into our beautiful country,” added Erasmus. 

During the busy festive period, SA Tourism will also be hosting regular activations at Lebombo, Beit Bridge and Ficksburg posts.