The national flag - the most visible symbol of South Africa's democracy - was not always displayed and flown correctly, the Southern African Vexillological Association (Sava) said on Thursday.
Sava spokesperson Mike Clingman said in a statement that with numerous high profile events being held in South Africa, such as the launch of the African Union, the World Summit on Sustainable Development and the forthcoming Cricket World Cup, it was important that the public be educated on the correct etiquette regarding the use of the flag.
To this end - and to popularise the use of the flag - Sava is launching Flag Week to coincide with Proudly South African Day and Heritage Day.
Proudly South African Day - an initiative to encourage people to buy locally manufactured goods - will be marked on September 23.
Flag Week, which Sava hopes to make an annual event, will commence on September 18 and culminate on Heritage Day, September 24.