Cape Town - The City of Cape Town has spent millions redesigning its logo and pay-off line, but has yet to reveal what this new identity will look like, or how much it will cost to implement.
Paul Boughey, chief of staff in the mayor’s office, had only this to say: “(The mayoral committee) has approved a submission that will allow council to consider the adoption of new corporate identity and pay-off line for the City of Cape Town. Until such time as council has considered this submission it would be inappropriate to discuss in any more detail.”
The submission was approved this week by the mayoral committee during a session that was closed to the media and the public.
Boughey said all the necessary information would be considered by the council when it met on Wednesday, and a decision would be made.
Councillors contacted on Wednesday did not know anything about the proposed new logo, which was reportedly unveiled by mayor Patricia de Lille at a recent event for the city’s “top 500” managers.