Giorgio Armani says fashion's sex-driven marketing is 'raping' women

Published Feb 21, 2020

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MILAN - Giorgio Armani accused the fashion

industry on Friday of "raping" women with short-lived trends and

sex-driven marketing.

"I think it's time for me to say what I think. Women keep

getting raped by designers," Armani, 85, told reporters on the

sidelines of a show for his Emporio Armani line at Milan Fashion

Week.

"If a lady walks on the street and sees an ad with a woman

with her boobs and arse in plain sight and she wants to be like

that too, that's a way of raping her," Armani said. "You can

rape a woman in many ways, either by throwing her in the

basement or by suggesting that she dresses in a certain way."

Armani, known for his sober, elegant outfits, founded his

label in 1975 and has built it into a global brand.

"In my show there are short skirts, long skirts, ample and

tight trousers. I have given maximum freedom to women who can

use all possibilities if they are sensible," he said.

"I'm sick of hearing the word 'trend'. We need to try to

work for today's woman. There shouldn't be trends," he said.

He said his Emporio Armani show, his younger line, was

inspired by "strong-willed" young women.

He will present the Fall/Winter 2020 collection for his main

Giorgio Armani line on Sunday. 

Reuters

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