The names of the victims of the shooting at Sandy Hook Elementary School are seen on crosses at a memorial in Sandy Hook Village in Newtown, Connecticut on December 18, 2012.

Washington -

Worried parents in America are snapping up the latest fashion in bulletproof schoolbags and jackets for their children.

One £195 pink rucksack (blue for boys) lined with a Kevlar-type material that can stop a 9mm bullet has been flying off the shelves.

It’s just one of many measures to protect children in the wake of the Sandy Hook Elementary School massacre in Connecticut in December 2012, in which 20 children and six adult staff members were killed. Some schools are also looking to buy bulletproof vests for every pupil in case of an emergency.

Teachers are being supplied with ballistic shields which are made to look like whiteboards, but can be used defensively to shelter behind or to charge at a gunman. And bulletproof sheets - disguised as posters of rainbows - are also being pinned up on classroom walls. - Daily Mail