WATCH: 'World's Coolest Safety Video' deemed 'offensive'

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Screengrab from video

Published Mar 2, 2018

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Wellington - Air New Zealand's latest safety video has been

described as "offensive" and it should be withdrawn, a leading

environmentalist said Friday.

The "World's Coolest Safety Video" shows former Entourage actor and

environmentalist Adrian Grenier venturing to Antarctica to learn

about its climate and the scientific work being done there.

But the airline got it "really badly wrong," the UN's patron of

oceans and endurance swimmer Lewis Pugh told Radio New Zealand (RNZ)

on Friday.

The British-South African urged Air New Zealand's chief executive "to

show leadership and to withdraw this safety video immediately."

Air New Zealand spokeswoman Jodi Williams said the airline has

supported Antarctic science for close to a decade.

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However, Pugh, who helped create the world's largest protected area

in the Ross Sea off Antarctica in 2016, said the video portrayed the

continent as the next adventure playground filled with planes,

helicopters and snowmobiles.

"Let's be very clear, it is not," Pugh said.

"Antarctica is a unique eco-system and it's very precious. It has

already been heavily impacted by climate change and pollution."

He also said it was "deeply disturbing" that the safety video was

filmed a few kilometres away from Mount Erebus, the site where an Air

New Zealand plane crashed in 1979 killing all 257 people on board.

The video has upset some of the Erebus victims' families.

Nicholas Bennett, whose father was the chief purser on the fatal

flight, told RNZ on Thursday that the video was "offensive and very

disrespectful."

dpa

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