WHO officials rethink epidemic messaging amid debate about coronavirus classification

A security guard wearing a protective mask assists a woman in Manila, Philippines. Picture: Aaron Favila/AP

A security guard wearing a protective mask assists a woman in Manila, Philippines. Picture: Aaron Favila/AP

Published Mar 13, 2020

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London - The World Health Organization

is considering changing the way it classifies and describes

international epidemics, amid a protracted public debate over

whether to call the outbreak of the new coronavirus a pandemic.

Officials at the Geneva-based WHO – who this week described

it as a pandemic for the frst time - are reviewing how the

health agency communicates its risk assessment of disease

outbreaks in the future, said two people familiar with the

discussions. They said that included use of the term pandemic as

well as PHEIC, which stands for public health emergency of

international concern.

Among ideas that have been discussed is whether to use a

more graded approach to capture different levels of severity,

rather than binary terminology, the two people said. That would

enable the WHO to dial up the severity of its messaging to

prompt global cooperation on issues such as funding and drug

development across the public health and scientific community,

but without causing unnecessary public alarm.

WHO Director General Tedros Adhanom Ghebreyesus has publicly

signalled support for a more nuanced approach, saying the

current system of declaring a public health emergency is too

blunt.

"It's either red or green," Tedros said during a Jan. 29

conference with news media. "I think we have to now revise that.

You cannot have just yes or no. There could be some intermediate

situation." He suggested a yellow stage that could be “a

warning…serious enough but not really red.”

The agency’s emergency committee on the new coronavirus,

which is made up of independent experts, alluded to the internal

discussions the following day. In a Jan. 30 statement following

a meeting at which it declared a public health emergency, the

panel said it recommended that the WHO “continue to explore the

advisability of creating an intermediate level of alert” between

PHEIC or no PHEIC.

WHO spokeswoman Margaret Harris said that currently the

decision on declaring a public health emergency of international

concern, or PHEIC, is “binary.” She said the WHO’s emergency

committee on coronavirus suggested, and the director general

agreed, to meet to “review whether the existing instrument is

still fit for purpose.”

The discussion around the agency’s messaging on epidemics

comes as it seeks to coordinate the global fight against an

outbreak of infection with the newly identified coronavirus,

which emerged in December. Now known as Covid-19, it has spread

from China to more than 100 countries, killing thousands of

people with more expected to die.

While many public health experts say the WHO’s response to

this epidemic has been timely and decisive, the agency has also

drawn criticism from some commentators who say it has been too

quick to heap praise on China – a criticism Tedros has strongly

rejected, saying China’s drastic measures have slowed the virus

spread and allowed other countries to prepare. The agency also

came under intense media scrutiny in recent weeks as it

refrained from calling the infectious disease’s spread a

pandemic, even as it took grip in scores of countries around the

world.

When the WHO did on Wednesday describe Covid-19 as a

pandemic, Director General Tedros said the agency was concerned

about “the alarming levels of spread and severity” of

coronavirus. While the characterisation doesn’t trigger any

formal change in what the agency does or it recommends countries

do, some public health experts said it might prompt governments

to move more swiftly to make interventions, such as banning or

restricting public gatherings or travel. 

GLOBAL HEALTH EMERGENCY

Under the WHO’s International Health Regulations, the agency

can formally declare a PHEIC (pronounced "fake"), or global

health emergency, which it did with Covid-19 on January 30. Such

declarations are made when an epidemic meets two criteria: The

outbreak poses a risk to more than one country and it requires a

coordinated international response. The formal designation

triggers various moves, including calls for increased funding

and resources, recommendations to countries aimed at preventing

or reducing cross-border spread of disease and boosting public

health measures.

The WHO has declared PHEICs on five previous occasions,

including the West Africa Ebola outbreak starting in 2014 and

the 2016 Zika virus outbreak that spread from Brazil.

In 2009, the WHO declared the outbreak of H1N1 flu a

pandemic. That move later drew criticism from some governments

that it triggered some countries to take expensive measures,

including stockpiling and prescribing anti-viral drugs and

undertaking mass vaccinations against a flu that ultimately turn

out to be milder than originally thought. The then-director

general, Dr. Margaret Chan, has defended her decision as the

“right call.”

How the WHO communicates around global epidemics was under

review even before the Covid-19 outbreak began in December,

according to the two people familiar with the discussions.

According to one of those people, the discussion was

prompted in part by last year’s outbreak of Ebola in eastern

Democratic Republic of Congo, which the WHO declared a PHEIC in

July 2019. WHO officials wanted to sound an alarm and prompt a

global response in terms of funding and vaccines, but there were

questions among some officials at the WHO and member states

about whether it was truly an international issue because the

Ebola outbreak affected only Congo and neighbouring Uganda, the

person said. They added that these questions focused discussion

on whether a graded approach might be more appropriate.

When Covid-19 began spreading beyond China, global health

officials and experts looked to the WHO to declare a PHEIC. Even

after it did so in late January, the agency faced repeated

questions from international media on whether or not the

outbreak was a pandemic.

PANDEMIC CONTROL

Some WHO chiefs have expressed concern that using the label

pandemic might signal to governments and the public that the

coronavirus outbreak had developed to a level where there was no

longer action they could take to control its spread.

That was a key part of the WHO’s message when it did

ultimately call the coronavirus as a pandemic. “We cannot say

this loudly enough, or clearly enough, or often enough: all

countries can still change the course of this pandemic. This is

the first pandemic that can be controlled,” Tedros said in a

tweet Wednesday.

WHO officials and some global health experts said the

media’s focus on the word pandemic was an unwanted distraction

for them because, unlike the PHEIC classification, it doesn’t

trigger specific responses within countries.

"There is an unhelpful alignment in people's minds between

this 'pandemic' word and some sort of major shift in approach -

but this is not the case," Mike Ryan, head of WHO's health

emergencies programme, told reporters at a March 3 briefing for

news media.

A sign of the WHO’s frustration was visible during a news

conference this week – one of around 30 hour-long briefings the

WHO has held for international media since the Covid-19 outbreak

began. A senior official who had been asked repeatedly by

journalists about whether the disease constituted a pandemic

gave a half-joking but tetchy response: "This is a word you

love, right? You just can't wait, can you?"

Some specialists agree that the external focus on the label

pandemic have been a distraction, including Lawrence Gostin, a

global health expert at Georgetown University Law School in

Washington. Gostin has been openly critical of the WHO in the

past - in particular for what he considered to be moving too

slowly to declare international emergencies over Ebola and Zika.

With the Covid-19 outbreak, however, Gostin said the WHO was

right to not describe it as a pandemic prematurely because the

word tends to generate fear.

Global health specialists say that more subtleties in how

WHO messages around epidemics could be useful, but say they

doubt it will make much practical difference.

"In the end if you move from a binary to a three or four

stage process, you'll always have these semantic arguments,"

said Jeremy Farrar, an expert in infectious disease epidemics

and director of the Wellcome Trust global health charity. "And

is there really a difference between a global epidemic and a

pandemic? And does it make a difference to what we do?” he said.

“I don't think so."

Reuters

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