World - With lampshades made by Indian women and trays from East Africa, H&M said on Tuesday that it had become the latest retail giant to back businesses with a mission to do good, as pressure mounts to end throwaway consumerism.
The world's second-biggest fashion retailer said it will sell homewares made by two social enterprises - businesses that aim to do good as well as make a profit - in H&M Home and Arket stores in five European countries from late August.
"By offering products made by social entrepreneurs, we want to make it possible for our customers to be change makers," said Cecilia Tiblad Berntsson, social sustainability manager for H&M Group.
H&M hopes the project will lead to "job creation and positive change for people where it is much needed," she told the Thomson Reuters Foundation in emailed comments.
Retailers are under growing pressure to prove positive social and environmental impact amid worries about labour exploitation, waste and pollution, with some calling for tax reforms to end a throwaway lifestyle that is ruining the planet.