The business behind loyalty schemes

By Supplied Time of article published Oct 18, 2018

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JOHANNESBURG - Loyalty members of rewards programme Pick n Pay Smart Shopper will soon be able to earn points when they refuel at BP service stations. 

This means that customers can soon earn points both at the pump and in BP’s forecourt Pick n Pay Express convenience stores. 

Expected to launch later this year, the extended partnership between Pick * Pay and BP is set to give customers even more value at a time they need it most. While the offer is yet to be announced, it comes at an appropriate time as consumers come under pressure with recent fuel hikes. John Bradshaw, Pick n Pay’s head of marketing, said: “We are always looking to improve the Smart Shopper programme to make it more accessible and valuable. Our customers have told us they want more opportunities to earn points through their everyday spend, so we were excited to extend our partnership with BP to offer them this value." 

BP has had a successful strategic partnership with Pick * Pay since 2008. "This extension to the Smart Shopper loyalty programme allows us to show our appreciation for our customers even more," said BPSA chief executive Priscillah Mabelane. 


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