CAPE TOWN - Momentum has launched Safe Dayz, a telematics solution aimed at promoting road safety and incentivising both drivers and passengers to be safe. 

The functionality can be accessed from the Momentum app and provides users with a daily score based on their safety on the road. 

Short-term insurance clients can receive an annual cashback bonus of up to 30% of their car and home insurance premiums, even if they claim.

The Safe Dayz functionality was developed in recognition of the need for interventions to make South Africa's roads safer.

The latest Road Traffic Management Corporation’s "Cost of Crashes in South Africa" report reveals the huge financial implications that road accidents have on victims, communities, businesses and the government.

The Road Traffic Management Corporation reported a R99 billion human casualty cost in 2015/16, an increase from R69bn in 2014. This cost category includes loss of quality of life, future and present productivity, funeral and medical expenses, and workplace re-occupation.

Etienne du Toit, the chief commercial officer at Momentum Short-term Insurance, says: “The burden that road safety places on individuals, communities, businesses and the government is a major cause for concern, particularly when taking financial wellness into consideration. Safe Dayz is designed to improve the behaviour of road users and reward short-term insurance clients with cash every year, even if they claim.

“Safe Dayz not only encourages the driver to be more cautious on the road, but also gives the passenger persuasive power to influence the behaviour of the motorist, which is essential for public transport users, who are not always in control of drivers’ behaviour,” says Du Toit.

Safe Dayz is integrated with Multiply, Momentum’s wellness and rewards programme.

Multiply clients can boost their rewards level to qualify for bigger rewards when using Safe Dayz, helping them to multiply their money.

“Safe Dayz is activated at no cost to the user and focuses on the safety of the individual and not the asset. With this incentive-based solution, we aim to make the cashback and Multiply points rewards attainable for our clients, so we can succeed in changing behaviour for safer roads in our communities,” says Du Toit.