THIS National Savings Month, Sanlam is tackling the low rate of saving by launching a limited-edition fashion accessory with a difference.
The Mna Nam bracelet – designed in collaboration with one of South Africa’s top fashion designers, Laduma Ngxokolo – includes a QR code to scan, enabling you to save instantly. The aim is to make it as easy to save money as it is to spend it.
Yegs Ramiah, the chief executive of Sanlam Brand, says it is imperative that South Africans are motivated to change their financial habits. “Talking about finances and savings can be a low-interest area for a lot of people. By making our savings tool beautiful, and by teaming up with high-profile people, we are hoping to grab people’s attention in a novel way.”
The beautiful Mna Nam bracelets, for men and women, marry technology with fashion: an embedded QR code is linked to a WeChat Savings Wallet powered by Standard Bank. The bracelets are also a visual reminder to save, Ramiah says.
“It’s important for us that the Mna Nam campaign goes beyond Savings Month and kick-starts a crucial conversation that’ll have long-term positive implications for people’s saving behaviour,” Ramiah says.