The event will see cancer survivors, supporters, performers and motorcyclists embark on an eight-day journey to spread the word about the importance of early detection of cancer.
Survivors who attended the launch at Sun Arena, Time Square, are expected to share their stories of hope with about 30000 people in rural communities during the journey. They will also share their testimonials in a bid to help break down taboos, stigmas and fears surrounding cancer.
The team will depart from Time Square, ride to towns such as Middelburg, Heidelberg, Hartbeespoort, Magaliesburg and Rustenburg before returning to Time Square. They will stop in remote communities and industrial areas, share important messages in an accessible and engaging way.
Breast cancer survivor and actress Lillian Dube said she found out about the disease after portraying a character who had cervical cancer on the SABC1 drama Soul City.