Johannesburg - Aluminium is infinitely recycleable and is one of the most widely recycled materials in the world.
The benefit of using recycled aluminium is linked to the amount of energy saved in the production of the aluminium and well suited to the circular economy.
With that in mind, Nestle has continued its green approach by using science, technology and innovation to help meet its 2025 ambition to make 100% of their packaging recycleable or reusable.
Recently, the company announced the launch of their Starbucks At Home by Nespresso coffee capsules which are made using 80% recycled aluminum, a first for the Starbucks At Home by Nespresso range.
“With every material we use to produce the capsules, we are committed to ensuring that none of our packaging ends up in landfill or as litter and aim to minimise the impact of our packaging on the environment,” said Nicole Roos, the business executive officer for beverages at Nestlé East and Southern Africa Region.
“This includes advocating for adequate recycling infrastructure for coffee capsules regardless of the material used. In addition, aluminium can be re-melted and reused infinitely, giving it a second life”.
The recycled aluminium comes from a variety of sources, including post-consumer scrap as well as scrap recovered during the production processes.
Using 80% recycled aluminium not only is better for the environment, but aluminium is also one of the best materials to keep freshness and protect aromas of the coffee.
It provides an exceptional barrier to oxygen, light and humidity and is therefore an excellent choice to protect volatile aromas and freshness for a long time.
“By using 80% recycled aluminium, we demonstrate the recyclability of aluminium and want to encourage our consumers to recycle their aluminium capsules,” said Roos.
“When we recycle the Starbucks At Home by Nespresso coffee capsules, you also help decrease the carbon footprint of your cup of coffee . This is a key aspect of the Nestlé ESAR RE initiative that focuses on three key pillars - rethink, reduce and re-purpose to tackle sustainability issues.”
The Starbucks® At Home by Nespresso® range is available in selected stores including Checkers, Pick n Pay, Spar and Makro as well as convenient online platforms including Takealot, Checkers Sixty60 and Pick n Pay Online.
For more information, follow the hashtag #whatsyour80percentdifference #StarbucksAtHome and visit the website
www.starbucksathome.com or brand social media pages @starbucksathome_sa. For more information on NESTLÉ