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#TheBeautyCollective: Self-care and beauty - celebrating 18 years of Sorbet

Sorbet’s 18th birthday celebrations in Rosebank, Johannesburg. Picture: Karishma Dipa.

Sorbet’s 18th birthday celebrations in Rosebank, Johannesburg. Picture: Karishma Dipa.

Published Oct 27, 2023


Johannesburg - Modern beauty has become a culmination of mental, physical and emotional wellbeing, which all work concurrently for you to be your best self. And with the continuous demands of daily life, some self-care goes a long way to improve to look and feel your best.

Social media is also flooded with the latest beauty tips, some untried, which could be dangerous and downright obscure. The Beauty Collective (TBC) seeks to provide tried and tested beauty and lifestyle tips and advice. From skincare, haircare, make-up, as well as nutrition, fitness and mental health, this is your guide to elevate your inner as well as outer beauty. TBC also features the latest in fashion and trends from South Africa and across the globe

Celebrating Sorbet’s 18th birthday

Sorbet, the one stop beauty hub for men and women, turned 18 this month.

And to commemorate the occasion, the brand, which specialises in everything from facials to nails, hair, grooming, massages and waxing, gathered some of Joburg’s beauty influencers and media for a celebratory brunch.

Sorbet products on display at their 18th birthday celebrations in Rosebank, Johannesburg. Picture: Karishma Dipa.

And as part of the festivities, self care was the theme of the day as complimentary skin scans, make-up and nail touch ups were offered by Sorbet professionals at Ethos Restaurant in Rosebank.

There were also head and hand massages to treat attendees, but what got the crowd literally on their feet was a session by the acclaimed Fem Move’s Megan Goliath. The professional dance teacher and self development coach encouraged those at Sorbet’s birthday brunch to get on stand up and practice movements which promote healing and self care. There were also stretches and dance moves thrown out before the meals and beverages were served.

Those in attendance were also urged to think back to their 18-year-old selves and discuss what advice they would give to themselves at that age. This stirred up a sense of nostalgia and reflection and encouraged the gathering to put their best foot forward in all aspects of life.

Meanwhile, Sorbet’s brand manager also told the gathering at the event that they initially opened their doors back in 2005, with the very first store in Norwood, Johannesburg. The second was then shortly afterwards opened in Bedfordview, and now, 18 years later, they have over 200 stores nationwide.

Sorbet’s 18th birthday celebrations in Rosebank, Johannesburg. Picture: Karishma Dipa.

Sorbet was also originally known for their nail treatments, but the brand has now grown to include several beauty and wellness aspects for all genders.

And while they are renowned for their nail services, they now also have a hair bar, Sorbet Man, as well as Candi & Co, a one-stop hair and beauty salon.

In addition, Sorbet’s birthday festivities also included a pink carpet, a delightful pastel balloon backdrop and several of their wide range of products on display.