“A lot of millennials don’t even own can openers,” Andy Mecs, vice-president of marketing and innovation for tuna company Star-Kist, told the Journal, which reported that “just 32% of consumers aged 18 to 34 recently bought canned fish or shellfish, compared with 45% of those 55 years old and older, according to market-research firm Mintel”.
The story acknowledged that sales of fresh and frozen tuna were on the rise in the younger age group. This raised a couple of questions about millennials. If they’re too lazy to use can openers, why are they buying more fresh fish - which is much more labour-intensive to prepare? Maybe it’s not about cans at all?
“Ah, yes, millennials are abandoning canned tuna because we’re lazy and not because, uh, it’s gross as hell,” Jamelle Bouie, Slate’s chief political correspondent, tweeted.
And BuzzFeed’s Tom Gara tweeted: “There’s only one way to get millennials eating tuna again: it needs to be in a bright white unmarked can with a single blue stripe running across the middle, sold only via online subscription for $5 a month.”