The Comrades Marathon has partnered with one of the biggest sports apparel outfits to support The Ultimate Human Race. Photo: Doctor Ngcobo / African News Agency / ANA

DURBAN – Kwazulu Natal-based sports apparel company Mr Price Sport signed a three-year sponsorship agreement with the Comrades Marathon Association (CMA), it was announced on Tuesday.

Under the agreement, the Mr Price Sport division has positioned itself as the Comrades Marathon’s official sports apparel partner; as well as the licensing and merchandising partner for the event, with a technical and lifestyle range of Maxed running apparel and footwear, which will be launched in the build-up to this year’s Down Run on June 24.

CMA Chairperson, Cheryl Winn said: “It is with a huge sense of excitement that we conclude this sponsorship agreement with Mr Price Sport and welcome them to the Comrades Marathon family.”

“We previously had a fantastic relationship with Mr Price when the group had very generously and ably sponsored our IT requirements and was committed to the success of The Ultimate Human Race.” 

At the sponsorship announcement: CMA Chairperson, Cheryl Winn joined by Mr Price Sport Marketing Head, Dylan Thomas and CMA officials. Photo: supplied

African News Agency (ANA)