Following on the heels of the glamorous launch of Cricket South Africa’s T20 Global League recently, more money will be flowing into the local game in this country.
The Cape Cobras announced on Tuesday that they have secured a new title sponsor for the next three years, World Sports Betting (WSB).
As the name suggests, WSB is a sports betting company based in South Africa. They replace BuildNat as the main Cobras sponsor.
“As the Cape Cobras, we are excited to see WSB come on board as their level of energy, passion for the game and commitment to make the Cape Cobras a world-class brand is unparalleled,” said Cobras CEO Nabeal Dien.
“What excites us is WSB’s level of support for the development of the game in order to lure masses to take up cricket as a sport.
“We are excited about the synergy between WSB and the Cape Cobras. Generally, passionate sports fans invest much of their time on weekends to support the game, something WSB does equally well.
“The three years that we will be in the same stable with a commercial giant committed to cricket like WSB on board, might just see us re-establish ourselves as the leading franchise in the country. It had been the case for large periods since the dawn of the millennium until the end of the 2014-2015 season.”
Cricket in South Africa and across the world has a history of match-fixing, which makes an association with a sports betting company potentially problematic for a team.
But Warren Tannous, the CEO of WSB, said in a statement: “We also express our vehement opposition to match-fixing. We wish to work in association with the players and the South African Cricketers’ Association (SACA) where our assistance is needed in order to educate and train players about the unlawfulness and dangers of match-fixing – a sad reality which has tarnished the industry of betting.
“We look forward to working with the cricket authorities to break down the stigma around the industry.”