Las Vegas policed have reopened an ivestigation into rape allegations made against Cristiano Ronaldo. Photo: REUTERS/Massimo Pinca

TURIN, Italy - Shares in top-tier Italian football club Juventus fell sharply on Friday, with a trader attributing the move to rape allegations against its recently acquired star player Cristiano Ronaldo.

Ronaldo, signed to Juventus from Spain's Real Madrid in July for 100 million euros, has denied the allegations. Juventus shares fell seven percent by 1425 GMT. The stock is down 13 percent since the allegations first emerged on Tuesday.

The drop in share prices comes after Sportswear maker Nike Inc and video game maker Electronic Arts Inc and said on Thursday they were concerned about rape allegations against Cristiano Ronaldo, one of the world's best football players.

"We are deeply concerned by the disturbing allegations and will continue to closely monitor the situation," Nike said in a statement to Reuters. Nike has worked with Ronaldo since 2003 and in 2016 announced a lifetime deal with him worth which could be worth as much as $1 billion, according to Forbes magazine.

Electronic Arts has featured Ronaldo on the cover of its EA Sports' FIFA series for two years. "We have seen the concerning report that details allegations against Cristiano Ronaldo," an EA spokesperson said in an email to Reuters.

"We are closely monitoring the situation, as we expect cover athletes and ambassadors to conduct themselves in a manner that is consistent with EA's values," the company said.

Kathryn Mayorga sued Ronaldo in a district court in Clark County, Nevada, alleging he raped her in 2009 in a Las Vegas hotel penthouse suite. The player has said his conscience was clear and that he would await the results of any investigation.

Ronaldo transferred from soccer team Real Madrid to Italian champions Juventus this summer for 100 million euros. Juventus broke their silence on the situation Wednesday afternoon on Twitter, fully backing Ronaldo.

"Cristiano Ronaldo has shown in recent months his great professionalism and dedication, which is appreciated by everyone at Juventus," the team tweeted. "The events allegedly dating back to almost 10 years ago do not change this opinion, which is shared by anyone who has come into contact with this great champion," Juventus said.

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