Partners SportPesa and Everton Football Club were two of the big winners at the recent Sport Industry Awards function in Johannesburg.
English Premier League club Everton are sponsored by sports betting company SportPesa, and the two organisations combined to win the Best African Sponsorship and Pan-Africa Campaign of the Year categories.
The awards were based on the visit by Everton to Dar es Salaam in Tanzania in July last year, which saw the Toffees take on SportPesa Super Cup winners Gor Mahia from Kenya to celebrate the sponsorship of the EPL side.
“We are delighted that our partnership with SportPesa has been recognised on such a prestigious stage as the Sports Industry Awards. These are the most recognised sports sponsorship and marketing awards in Africa, so to win both Best African Sponsorship and Pan-Africa Campaign of the Year is a testament to the strength of our partnership with SportPesa and their ethos as a partner,” said Mark Rollings, head of partnership management at Everton.
“Everton has a proud history of African players and a special connection to the continent, so this is not only a proud day for the club, but also a demonstration of what the power of Everton can do for commercial partners in the region.
“Our two organisations have worked hand-in-hand to bring our partnership to life over the last 12 months, and our activation work in Tanzania last season saw us break new ground together as the first English Premier League team to play in East Africa, an event which captivated the whole of the region.”
And the partnership won’t end there. Everton will now host Gor Mahia, who won the Super Cup title for the second year in a row, in November this year in England in a return match.
“It’s great for SportPesa and myself to witness such an honour given to our company, the recipients of the awards. SportPesa is now a global company, and these awards will motivate us in our venture to participate in sports development in Africa, and the world at large,” said Tarimba Abbas, the director of administration and compliance for SportPesa Tanzania.
SportPesa originated in East Africa, and now operates in South Africa, Kenya, Tanzania, Italy and the United Kingdom.