Cape Town City boss John Comitis couldn’t contain his delight on Friday after announcing the club’s four-year sponsorship deal with sports betting platform SportPesa.
Established in June last year, after Comitis had purchased the PSL franchise of Mpumalanga Black Aces, City operated without a sponsor last season.
Now, with financial back-up, Comitis will be able to fine-tune operations and do things more smoothly.
SportPesa does business in Kenya, Tanzania, South Africa, the Isle of Man and the United Kingdom – and has relationships with clubs like Everton, Arsenal, Southampton, Hull City, Torinho and Gor Mahia in Kenya
“SportPesa lets us into a football network that we can use to further build the club,” said Comitis. “It opens doors for us, provides exposure and gives us access to players, as we strive to keep trying to improve the squad.
“This sponsorship comes at just the right time. It puts the wind in our sails as we prepare for Saturday’s MTN8 quarter-final against Polokwane City.”
Comitis wasn’t prepared to divulge the amount of the sponsorship, but said: “It places us among the top guns in the PSL, and it means we will be able to do things better and quicker.”
City coach Benni McCarthy was just as chuffed, and said the financial injection means that he and the squad can just get on with the job of playing football and not worry too much about off-the-field matters.
“The fireworks start on Saturday when we play Polokwane,” said the former Bafana striker.
“I am ready, and the players are ready not only for this cup competition, but for the long season ahead as well.”