Picture: Supplied
Picture: Supplied

Momentum Proteas ’Go Black’ in support of fight against gender-based violence

By Brandstories Time of article published Jan 18, 2021

Share this article:

Cricket South Africa (CSA) has taken heed of the call by President Cyril Ramaphosa to act against the scourge of violence against women and children in this country by officially launching one of the most anticipated events on South Africa’s cricketing calendar, the Black Day One-Day International, in Durban.

The cause-driven Black Day ODI game is set for Saturday, 23 January 2021, at the Hollywoodbets Kingsmead Cricket Stadium and will see the Momentum Proteas - decked out in their black kit - take on Pakistan Women at one of South Africa’s premier women’s sports events.

The Black Day ODI will be the very first for the Momentum Proteas and the team aims for it to be the catalyst in the fight against gender-based violence (GBV) in South Africa.

CSA, along with Hilton Moreeng’s charges in the series against Pakistan which starts with the first ODI on Wednesday 20 January, have taken the lead in creating an event that draws attention to these injustices that deplete the very fabric of our society.

With GBV being one of the biggest issues on the national agenda and cutting across all spheres of South African society, CSA will be collaborating with roleplaying social activists and stakeholders in driving this initiative.

This includes the team sponsor Momentum, Women's rights organisation People Opposing Women Abuse (POWA), national sporting federations (Netball SA and Banyana Banyana), as well as programs that deal with GBV. This collaboration and collective effort are geared towards amplifying the message that GBV has absolutely no place in South Africa.

Cricket South Africa, KZN Cricket Union and partners Momentum have invited the public to rally behind the Momentum Proteas by wearing black on match day and using #EndGBV on social media platforms.

“The Black Day ODI is one event in our calendar that will allow us as a federation and the Momentum Proteas players to become servants of the community,” says CSA Acting Chief Executive, Pholetsi Moseki.

“This is an opportunity for us to raise awareness and encourage our society to be intolerant of all forms of violence against women and girls. The Black Day ODI is an opportune platform to galvanise, educate, mobilize, create awareness, and agitate towards the eradication of GBV.” concluded Moseki.

CSA, KZN Cricket Union and partners Momentum have issued an invitation to the South African public to rally behind the Momentum Proteas by wearing black on match day and using #EndGBV on social media platforms as they take this giant step in support of the spirited endeavour to create awareness around GBV.

“We are in support of our partner in Cricket South Africa, who are driving the Black Day initiative and by doing so, placing the focus on GBV. It is a topic that we as Momentum feel very strongly about.  Momentum are taking a stand against the spread of GBV in our families, communities and our country and urge every South African to get behind this GBV Black Day campaign.” said Carel Bosman, head of Events and Sponsorship at Momentum Metropolitan.

POWA CEO, Mary Makgaba, said: "A nation which undermines the rule of law and does not protect women and children from acts of domestic violence, sexual violence, emotional violence, financial violence, physical violence and femicide is not a winning nation. Therefore, we call upon all sectors, sports, government, corporate, business, churches, associations, civil society organisations and all citizens to take part in creating awareness to end gender-based violence and femicide (GBVF) immediately."

KZN Cricket Union CEO, Heinrich Strydom, said it is a “great honour” to be hosting the inaugural Black Day match at the Hollywoodbets Kingsmead Cricket Stadium.

The Black Day ODI at the Hollywoodbets Kingsmead Cricket Stadium will see the Momentum Proteas - dressed in their black kit - take on Pakistan Women.

“We are passionate about women empowerment and creating a safe and accommodating environment for all women to flourish. The KZN Cricket Union stands firmly alongside Cricket South Africa in this stance to end Gender-Based Violence and we hope that this initiative will play a big part in achieving exactly that,” added Strydom.

The inaugural event is earmarked to become something of an institution in South Africa, to celebrate reasons far beyond its quirky and fun-filled invitations for cricketers and fans alike to #EndGBV.

Share this article: