‘That’s a dope Ad’ DJ Sbu weighs in on Trevor Noah's R33-Million Ad deal

DJ Sbu backs Trevor Noah in ongoing Ad debate. Picture: INSTAGRAM

DJ Sbu backs Trevor Noah in ongoing Ad debate. Picture: INSTAGRAM

Published Nov 22, 2023


South African born and internationally acclaimed comedian Trevor Noah’s ad, which was intended to promote tourism in South Africa, has received mixed reviews.

While the intention was to showcase the beauty and diversity of the country, some felt that the execution missed the mark.

In September, the ad made headlines amid reports that Noah was set to receive R33 million for the promotional material which was geared towards boosting South Africa's appeal as a tourist destination.

This sparked significant criticism, particularly concerning the financial aspect of the deal.

— Anele Mdoda (@Anele) November 9, 2023

But during his appearance on “The Penuel Show”, DJ Sbu expressed support for Noah and the ad.

On the show, he said that the comedian's participation in the promotional ad benefited South Africa.

“Trevor is world class,” said the DJ, whose real name is Sbusiso Leope.

“Trevor hosts the Grammy’s, Trevor rubs shoulders with the best of the best.”

He added that prominent South African likes Noah, Tyla, Caster Semenya and Black Coffee are under no obligation to do favours for South Africa.

“You can see he’s doing us a favour and for me, it makes me proud because those are the conversations we’ve been having in the industry,” he added.