Asanda Sizani. Picture: Arct Vernips
Asanda Sizani. Picture: Arct Vernips

Asanda Sizani plans on sharing stories of, and from real, women #brandnewGLAMOUR

By Buhle Mbonambi Time of article published Aug 20, 2018

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Congratulations on being the first African person to be the EIC of Glamour South Africa.  Why was it important for you to agree to be the editor of this brand?
Thank you so much. It’s a very exciting time and I am thrilled to join the Glamour family. 

Glamour built its legacy on feminism.  It was important for me to accept this role as I wanted to build on that legacy, push story telling in an authentic voice. This is a pivotal time for women’s voices. 

My aim is to drive a magazine brand that entertains, inspires, informs. Readers can expect style with substance, something or someone that’s unexpected each month, an inclusion of real voices, a Pan-African viewpoint. 

We are seeing more ‘firsts’ and an increase in diversity in publishing. Does that come with an unfair amount of pressure and expectation?

There is certainly pressure to perform, especially at this challenging time for print media. 

I am steering a visual and editorial overhaul. That is no small task. 

I am of course aware of my being the youngest, and first black Editor-in-Chief in Glamour SA’s 14-year history, but I am focused on how I am re-imagining the brand and propelling it forward. I thrive under pressure.

For your first issue, what were you looking to say to the Glamour reader and lover of fashion publications?

This first issue marks new beginnings. It also has a message of solidarity - which will be a consistent theme in different ways. From the cover choice to zeitgeisty features, to fashion and beauty content, our focus is on what’s new, now, next.

We will go behind the glamour, peel back the layers to share stories of, and from real, women. A recurring theme will be solidarity and unity among women from diverse backgrounds and industries.

Our key focus is being sisters celebrating sisters. Look forward to more fashion and greater local content with a special focus on hair.

Why did you go for this choice of cover- yourself, Nadia Nakai and Thando Hopa?

I believe in the collective power of women. 

What I wanted to do, was to introduce the new vision for Glamour, leading with the idea of introducing and showing support for two women who are vocal and opinionated and use their voices in different ways. 

A lawyer and activist meets a woman in hip hop – which is a male dominated industry. I wanted to do something radical, yet fresh. We are making history with featuring a hip hop artist for the first time on a Glamour SA cover. The pairing is also a first. Both women speak up and speak out. 

Is there a feature you really enjoyed in this issue?

I enjoyed every one. I think the breast memoirs are a key feature to read. It came to mind before I joined the brand and to see real, diverse perspectives on the pages is amazing.

I wanted to add the vernacular as our South African languages are important to preserve. Our features writer, Yolisa Mjaba, also interviewed Yvonne Oroji from the hit TV series Insecure, E! Entertainment presenter Zuri Hall and supermodel Maria Borges.

The September Issue has become even more important in fashion publishing. Does South Africa have a similar month where there's more advertising, more pages etc. in the magazine? 

The October issue marks Summer for us in South Africa. It’s a very important issue. September is also key as it does mark a new season and the optimism that brings.

What do you hope readers take from the new Glamour South Africa?

I hope they fall inlove with the Glamour brand again. 

That the refreshed look and feel enhances their experience. 

I hope they pore over the pages of each issue, engage with our brand and have a significant take-away every single time.

* The September issue is on sale now. 

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