New data reveals the most Googled non-invasive cosmetic procedures

Lip filler has been a rising star over the past few years increasing in popularity. Picture: Sora Shimazaki/Pexels

Lip filler has been a rising star over the past few years increasing in popularity. Picture: Sora Shimazaki/Pexels

Published Jun 25, 2024


In today's world, cosmetic surgery has become more popular than ever, with scores of people seeking ways to enhance their appearance and boost their confidence.

From subtle tweaks to dramatic transformations, the desire for aesthetic perfection is driving a booming industry.

But which procedures are grabbing the most attention? We dive into the latest data to uncover the most Googled body modification procedures, revealing what people are most curious about when it comes to achieving their ideal look.

Experts from leading medical cosmetic clinic Youth Lab, found that lip fillers are the most searched-for dermal filler treatment globally, with about 88 000 Google searches each month.

This procedure can give you fuller, plumper lips and is known to even out any asymmetry, making your smile more balanced and beautiful.

Coming in second with an average of 40 000 monthly searches is tear-trough fillers, which are also in high demand. These fillers, usually made from hyaluronic acid, are injected under the eyes to fill in hollows, reduce dark circles and smooth out the area, giving you a fresher, more youthful look.

The most searched dermal filler treatment across the globe .Picture: Supplied

With 28 000 Google searches per month, chin fillers is the third most popular filler treatment worldwide.

Meanwhile, cheek filler, nose filler and jaw filler treatments rounded off the top 5 most searched dermal fillers on Google.

Why are dermal fillers gaining popularity?

Dermal fillers have become increasingly popular over the past few decades, transforming the landscape of cosmetic enhancement.

Always consult qualified professionals before undergoing any cosmetic procedure. Picture:cottonbro studio/pexels

The Youth Lab experts have also provided explanations for why these facial filler treatments are all the rage online.

Non-invasive approach:

Unlike surgery, dermal fillers offer a non-invasive solution for combating signs of ageing. This appeals to those looking for rejuvenation without the risks or recovery time of surgical procedures.

Instant results:

Dermal filler injections typically deliver instant results with minimal downtime. This quick turnaround is perfect for individuals wanting rapid enhancements to their appearance.


From smoothing wrinkles and enhancing lips to restoring cheek volume and reshaping the nose or jawline, dermal fillers can address a wide range of concerns. This versatility allows for customised treatment plans tailored to each person’s needs.

Lasting effects:

Depending on the type of filler and individual factors, many dermal fillers offer long-lasting results, often from several months to over a year, ensuring prolonged improvement without frequent touch-ups.

Minimal side effects:

When applied by an experienced professional, dermal fillers generally have minor side effects like bruising, swelling, or redness, which usually resolve quickly. This makes them a convenient option for those with busy lives.

Easy access:

Widely available at medical spas, dermatology clinics and cosmetic surgery centres, dermal filler procedures are easily accessible to anyone seeking aesthetic enhancements.

Affordable beauty:

Dermal fillers are a budget-friendly way to enhance your looks. While costs vary based on the type of filler and how much you need, they're generally cheaper than surgery. This means more people can now enjoy cosmetic enhancements without breaking the bank.


If you're curious about cosmetic treatments but don't want anything permanent, dermal fillers are perfect for you. Unlike surgery, which is often a one-way street, fillers are temporary. You can try different treatments and see what works best for you, all without long-term commitments.

As non-invasive cosmetic treatments continue to rise in popularity, social media’s visual and interactive nature provides a platform for users to showcase their treatments.

Dr Kate Jameson from Youth Lab explained: "Social media is all about visuals and it's the perfect place to show off what dermal fillers can do. You can't argue with the power of before-and-after pictures and videos —they really prove how effective these treatments are.

“Influencers and celebrities have a big influence on the popularity of dermal fillers online. When they endorse certain products or recommend specific doctors, their fans often follow suit. This trend has made cosmetic procedures much more widely accepted.”

But Jameson stressed that it is essential to approach social media content about dermal fillers critically and responsibly.

“While these platforms can provide valuable information and inspiration, they can also perpetuate unrealistic beauty standards and promote unattainable ideals,” she said.

“It's crucial for users to engage with content mindfully, prioritise their mental health and well-being, and consult qualified professionals before undergoing any cosmetic procedure.”