Just six weeks old and with donations of R212000, the party also known as the Purple Cow because of its symbol, engaged potential supporters on Facebook, Twitter, Telegram and by means of YouTube conferences.
Kanthan Pillay, one of the party’s 10 candidates who hope to get into Parliament, said former US president Barack Obama had started his White House bid on social media.
President Donald Trump has used Twitter to his advantage as has Indian prime minister Narendra Modi. Recently, Ukrainian comedian Volodymyr Zelensky used the social media platform to deliver a crushing blow to his opponent to become the new president.
“In terms of social media, we are punching way above our weight,” said Pillay. “Ten years ago it would have been impossible to pull this off.”