DURBAN - THE Advertising Standards Authority of SA (ASA) has ruled that a Durban cosmetics company accused of relabelling “cheap” Chinese products for resale, had misled consumers.
The ruling against Shiloh King of Glo Cosmetics followed nine complaints. The ASA took issue with the claim that skin-care products were made based on secret family formulas.
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Some complainants attached photographs of their purchases showing the Glo Cosmetics stickers were placed over a brand called MC Makeup or scratched off.
King’s attorney, Naren Sangham of Sangham Incorporated, submitted the ASA had no jurisdiction over Glo Cosmetics, however, as it (Glo Cosmetics) was not a member.
Shilo King, businesswoman behind the make up brand Glo Cosmetics.
In its ruling, the ASA found that any implications in the advertising that King created the product or that the product was manufactured in South Africa were misleading.
The full ruling can be viewed on the ASA website or in the picture gallery box above.