DURBAN - ZULU and Setswana football fans are set to score big with the new vernacular magazine show, iBhola Lethu, which will be aired on DSTV’s SuperSport 4 channel, every Monday at 7pm from August 21.
The football magazine show iBhola Lethu, which means our football, was officially launched at Durban’s eMakhosini Boutique Hotel in Morningside, on Thursday.
Well known broadcast personalities, Phumlani Msibi and Baba Mthethwa will be iBhola Lethu’s hosts and they are expected to delve into big and breaking news as well as the nuances of South African football.
Msibi said a show of iBhola Lethu’s ilk has been long awaited.
"We’re excited about the show, it’s an opportunity for the masses to express themselves in their own languages,” said Msibi.
He explained that when he joined Supersport in 1998, there were no offerings for Zulu viewers, but once SuperSport secured the rights to broadcast PSL games, a breakthrough was made.
“I was the first Zulu voice on your ‘World of Champions, SuperSport’. Thereafter, I got the other legendary commentators to come on board and now football broadcasts have grown in leaps and bounds because the vernacular languages are so powerful, with all their idioms. You can do so many things with these languages,” said Msibi.
He assured that the show’s focus would not be entirely on PSL action.
“We also want to showcase schools’ and women’s football too. Our guests will be legends, footballers, administrators and fans,” said Msibi.
Mthethwa said iBhola Lethu will be an interactive show.
“We will take live input from viewers also via the various social media platforms, thinta amagadgets (work those devices).
“We going to tell South African and African stories, the way South Africans want it to be told,” promised Mthethwa.