E! Entertainment’s 15th anniversary shindig on Thursday became a night of African celebrities, red carpet, glamour, high fashion and entertainment when it was held in Sandton on Thursday.
The A-listers came out in full swing. They included the likes of Bonang Matheba, Minnie Dlamini, Nigeria’s D’banj, Pearl Thusi and Roxy Burger.
The party was hosted by E! Africa’s Kat Sinivasan and guests were spoilt by high-level performance from artists that one would otherwise have to pay some big money to see.
Abuti Fill Up - Cassper Nyovest brought out his dance grooves on stage, while one of the youngest performers in the industry who is doing well for herself - Shekinah - was also there, as was DJ Zinhle, who brought the house down, literally.
The night was also dedicated to the channel’s new brand campaign, “Love E! Live E!” in Africa.
Bonang Matheba at the E! channel 15 years celebration
The campaign features the ultimate blend of talent from Hollywood in the US and the biggest names in African pop culture - bringing fans the very best of both continents.
The campaign includes E! News host Giuliana Rancic, Keeping Up with the Kardashians’ selfie queen, Kim Kardashian West, plastic surgeons to the stars Dr Terry Dubrow and Dr Paul Nassif from Botched, and How Do I Look? South Africa host Roxy Burger - plus African pop icons including the likes of Bonang Matheba, D’Banj and Minnie Dlamini.
Another fun element to the night was the announcement of E! Africa’s Pop Culture Awards, through which E! will recognise some of the most iconic and influential people in the region.
These are stars who come out top in various categories such as music, fashion, film, TV, social media and philanthropy and ultimate pop culture icon.
The E! party trended on social media and surely painted Jozi red with E! Entertainment’s fun.