Nceba Nonkwelo: A Role Model for Young and Upcoming Entrepreneurs

Picture: @olueletu /

Picture: @olueletu /

Published Apr 4, 2024


By Michael Mayalo

Introduction to Greatness

In the realm of entrepreneurship, success stories often serve as a wellspring of inspiration and motivation for those aspiring to become business owners.

One such tale of triumph is that of Nceba Nonkwelo, an extraordinary entrepreneur who has become a shining example for young and emerging entrepreneurs. Through his personal endeavours, unwavering dedication, and sheer perseverance, Nonkwelo has achieved remarkable success in the business world. As a social commentator I hereby aim to shed light on this journey of his and highlight the valuable lessons that our young and emerging entrepreneurs can glean from his experiences in a democratic South Africa under the leadership of the ANC.

Being Triumphant Through Personal Endeavours

Nceba Nonkwelo's entrepreneurial journey is a testament to the power of personal endeavours. He embarked on this path from humble beginnings, facing numerous challenges along the way. However, through sheer determination and hard work, Nonkwelo managed to overcome these obstacles and carve a path to success from property development to investing in start-ups. His story serves as a reminder that triumph in entrepreneurship is not solely reliant on external factors, but also on one's personal drive and commitment especially given the extreme poverty most of our youth live under as their parents were immiserated under Apartheid.

Perseverance in the Face of Racist Challenges

Like any entrepreneur, Nceba Nonkwelo encountered various challenges throughout his career. From financial constraints as white banks are reluctant to loan to blacks, to market competition he faced from racist white competitors, thus he faced numerous hurdles that could have deterred him from pursuing his entrepreneurial dreams. However, Nonkwelo's unwavering perseverance and youthful determination allowed him to navigate through these challenges and emerge stronger. His ability to stay focused and determined in the face of adversity is a valuable lesson for young and emerging entrepreneurs who may encounter similar racist obstacles on their own entrepreneurial journeys. Although we live in a democracy, apartheid is still alive and well and kicking in many quarters.

Dedication to Escape the Ordinary and Mundane

One of the key factors that sets Nceba Nonkwelo apart as a very young student at school and later in life as an entrepreneur was his unwavering dedication to break free from the ordinary as well as the shackles of poverty he saw everywhere around him whilst growing up. He refused to settle for mediocrity and consistently pushed himself to achieve greater heights in order to stand out as a sign of personal achievement. Nonkwelo's commitment to continuous improvement and doing things in innovative manner has played a pivotal role in his success. Young and emerging entrepreneurs can draw inspiration from his example and strive to challenge conventional norms that meant to keep blacks mentally enslaved to adopt inferiority ,instead embracing a mindset of constant growth and improvement. Critical too to his success was that he surrounded himself with successful people, people who wanted to escape the shackles of Apartheid induced poverty.

Bold Visionary

As a an entrepreneur the one thing that made Nceba Nonkwelo stand out amongst his peers was his visionary take on everything he attempted. He is always ahead of things, always forward looking, anticipating what can happen and then planning ahead for the most probably scenarios. He was well known for always having a plan B and thus was never caught in any situation where he did not have any contingency planning in place. To be visionary in your thinking and planning is a great skill which many of our youth should incorporate into their skill set as it is a skill which undoubtably has stood Nceba Nonkwelo in good stead. He was very bold many thought when he attempted the housing development in Gauteng, what many did not know was that it was due to his visionary skill that he was able to attempt such a massive project having apprised himself of all the pro's and con's of the development.

The way forward

Nceba Nonkwelo's triumph as an entrepreneur serves as an inspiration to young and emerging entrepreneurs not only in South Africa but I daresay worldwide as his successes are for all to see on the internet. Through his personal endeavors, unwavering dedication, and sheer perseverance, he has achieved remarkable success in the business world. His story underscores the importance of personal drive, perseverance, and dedication in the entrepreneurial journey. By following in his footsteps and embracing these qualities, young and emerging entrepreneurs can forge their own path to success.

Nceba Nonkwelo truly stands as an example to all those who aspire to make their mark in the world of entrepreneurship.

Executive Chairperson of the Youth Business Chamber Michael Mayalo. Picture: Supplied

* Michael Mayalo is the Executive Chairperson of the Youth Business Chamber.

** The views expressed do not necessarily reflect the views of IOL or Independent Media.