“I’ve been in the e-hailing taxi business for four-and-a-half years and what we are seeing today is not only a company caring about upliftment of the disadvantaged but genuine empowerment.
"I’m honestly grateful to Yookoo for granting us the rare opportunity to be our own bosses," said Yookoo Ride driver Collen Rakhivhani, one of the recipients of a brand-new sedan.
Yookoo executive director of communications Steve Motale said the decision to empower drivers was necessitated by what they saw as the blatant exploitation of the working class by car rental companies. The company clinched an empowerment deal with one of its strategic partners in the automobile business.
“These car rental companies work as e-hailing companies and now they give these drivers cars, but in essence the drivers work for them and they don’t make much. We facilitate ownership of cars for the drivers. Now, we have negotiated with strategic partners in the automobile industry.”