Picture: HoloLamp
Picture: HoloLamp

Augmented reality to enhance your dining experience with holographic menus

By Xolile Mtembu Time of article published Nov 23, 2021

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AUGMENTED reality (AR) is an enhanced version of the real-world through digital visual elements such as sound or other sensory stimuli via technology.

AR company HoloLamp wants to change the typical dining experience. The England-based tech start-up produced the AR lamp, the first glasses, and hands-free AR device aimed at restaurants. This product is a portable projector that creates a three-dimensional spectacle of the food menu in full size.

In a YouTube video, HoloLamp said through the AR lamp, restaurant or hotel guests can see the aesthetic preparation of the menu and can perceive the correct portion sizes. According to the company, the 3D models of the food show high levels of detail.

The AR lamp also comes with a 3D avatar that interacts with patrons. They can place orders at the table and the AR lamp sends the information to the kitchen.

“The menu is highly interactive; the guest sees the menu from all perspectives … The system detects the presence of the user. The AR lamp also projects entertaining content to tell culinary stories about the dishes on the menu. The small-scale 3D avatar cooks the dishes in front of the guests. The avatar could be the mascot of the restaurant brand,” said HoloLamp.

The company said the 3D avatar maintains eye contact with guests to “create personal interaction and to make the culinary experience more alive”.

Accompanying the AR lamp is the 3D scanning technology based on photogrammetry (the science and technology of obtaining reliable information about physical objects and the environment through the process of recording, measuring and interpreting photographic images). This technology is used to create the 3D models of the food.

IOL TECH

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