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Apple unveils new Pride Apple Watch bands and watch face

Published May 28, 2022


Apple has unveiled new Pride bands and a watch face for the Apple Watch to mark Pride Month.

The tech giant is releasing a Pride Edition Sport Loop and the Pride Edition Nike Sport Loop for June's Pride Month.

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The former has the word “pride” woven into it and has all the colours of the pride flags: light blue, pink, and white in honour of transgender and non-binary people, and brown and black to represent the black and Latinx communities.

The latter symbolises “the full spectrum of the rainbow” along with a Nike Bounce face.

The bands are priced at $49/£49 (R800 to R1 000) and go on sale at Apple Stores on May 26, and The Pride Edition Nike Sport Loop will also be available via soon.

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Lastly, the Pride watch face is available now for Apple Watch Series 4 models or later.

As per Apple, it “combines colours to represent the strength and mutual support of the LGBTQ+ movement”.

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