File picture: Pexels
File picture: Pexels

Warner Bros, NetEase join forces to develop new 'Lord of the Rings' mobile game

By Pei Li Time of article published Jun 15, 2020

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Chinese gaming giant NetEase on Monday announced a strategic partnership with Warner Bros Interactive Entertainment to develop a new "Lord of the Rings" mobile game, bolstering its pipeline following its secondary listing in Hong Kong.

The new officially licensed strategy game, "The Lord of the Rings: Rise to War", is based on the hugely popular trilogy of books by J.R.R. Tolkien, NetEase said in a statement.

NetEase, along with rival Tencent and other gaming firms, have seen games revenue soaring during the COVID-19 pandemic, as people spend more time on their handsets and computers in lockdowns aimed at slowing the spread of the disease.

The release is the latest effort by Chinese game developers to expand beyond their domestic market and follows separate tie-ups by NetEase last year with Marvel and Pokemon Company.

Both Tencent and NetEase have vowed to derive more proceeds from overseas markets. Last year, a NetEase executive told Reuters the company hopes overseas revenue will account for 30%of its total in three years.

Nasdaq-listed NetEase raised at least $2.7 billion in a Hong Kong secondary offering last week, saying it would use the money to fund its international expansion plans.

"As one of the world's largest incubators of quality online game content, NetEase Games is dedicated to supporting the growth of innovative studios around the globe and growing an international presence along the way. To complement its self-developed games and world-class R&D capabilities, NetEase Games also partners with other industry leaders including Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers to operate some of the most popular international online games in China," NetEase said on their website. 


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