A 3D-printed Facebook logo is seen in front of a displayed Australian flag in this illustration. File picture: Reuters/Dado Ruvic
A 3D-printed Facebook logo is seen in front of a displayed Australian flag in this illustration. File picture: Reuters/Dado Ruvic

Facebook will pay News Corp for content in Australia

By Bang Showbiz Time of article published Mar 16, 2021

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Facebook will pay News Corp Australia for journalism from local mastheads.

The social networking site has reached a three-year deal for an undisclosed amount weeks after the country passed a law making tech platforms pay to display news content.

Rupert Murdoch's organisation - which secured a global deal with Google last month - has reached an agreement which covers all of NEws Corp Australia's content.

The company controls around 70% of newspaper circulation in the country, and counts the likes of The Australian, The Herald Sun and the Daily Telegraph among its titles.

It also owns news.com.au, and conversative television network Sky News Australia.

The latter has become the most-shared Australian news brand on Facebook.

This week, News Corp chief executive Robert Thompson said: "[The deal is a] landmark in transforming the terms of trade for journalism...

"Rupert and Lachlan Murdoch led a global debate while others in our industry were silent or supine as digital dysfunctionality threatened to turn journalism into a mendicant order...

"This digital denouement has been more than a decade in the making."

BANG ShowBiz Tech

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