With people spending more time than ever on digital platforms like Instagram, many businesses have long begun to monetize and boost their reach on social media platforms. Picture: Reuters
With people spending more time than ever on digital platforms like Instagram, many businesses have long begun to monetize and boost their reach on social media platforms. Picture: Reuters

How to market and boost your business on Instagram

By Floyd Matlala Time of article published Jun 14, 2020

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The world prepares to embark on “The new Normal” journey, which will see the use of technology escalate. With people spending more time than ever on digital platforms like Instagram, many businesses have long begun to monetize and boost their reach on social media platforms.

Here are some tips on how to market and boost your businesses on Instagram.

Supercharge your Instagram Bio

Many business owners assume their followers know what they do, making their Instagram bio’s look cryptic, which leads to much uncertainty. Not every follower knows what you do. Sometimes you must literally spell it out for them.

Post content that is enticing to your market

Your content needs to attract clients from the app. Photos that are low res can put your clients off. You don't come across very confident in your products and your content can be boring.

One needs to gloss up their page with high res photos with great lighting for the clients to perceive them as an expert.

Often share your clients feedback on your Instagram story

Go through your posts and screenshot comments left from satisfied customers and collect other testimonials sent to you via email etc. Put these in your stories every day, so your audience sees a constant flow of positive feedback.

Post consistently

Inconsistency is never a good look and your audience wants to know they can rely on you for regular content. If they go on your page and see you haven’t posted in a while, they may unfollow you as they’ll feel you’re not providing them with enough value.

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