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Instagram launching new font as part of its ‘visual refresh’

Instagram unveiled new brand identity materials, including a new font, for both users and influencers, which also includes a fresh layout and design system and a new logo featuring moving gradient colours. File picture: African News Agency (ANA)

Instagram unveiled new brand identity materials, including a new font, for both users and influencers, which also includes a fresh layout and design system and a new logo featuring moving gradient colours. File picture: African News Agency (ANA)

Published May 25, 2022

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Instagram is introducing a new font as part of its “visual refresh”.

The Meta-owned social media platform has unveiled new brand identity materials for both users and influencers, which also includes a fresh layout and design system, and a new logo featuring moving gradient colours.

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In a blog post, the platform said: “Instagram Sans is inspired by the design elements our community sees every day — our logo and wordmark.

“From billboards to websites, our new typeface highlights our distinct identity.

“Across surfaces, from our marketing campaigns to our websites, Instagram Sans helps us showcase a distinct identity.”

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Instagram described the typeface as a way for its global user base to “express themselves on Instagram in places like Stories and Reels”.

The site's “vibrant gradient” has been reimagined “using an innovative 3D modelling process to make it feel illuminated and alive”.

The team explained: “Through illumination, the gradient signals moments of discovery in our marketing, logo and even in-app as seen in Create mode, stickers and Instagram Story rings.

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“We’re excited to bring life to the Instagram experience through the energy of our reimagined gradient.”

Meanwhile, the layout changes have been made to focus on content and “celebrate the creativity” on Instagram.

The team added: “Our new design system puts content at the centre, with a focus on simplicity and self-expression.

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“The new marketing layouts for Instagram showcase full-screen imagery, reference the in-app experience and celebrate the creativity we see from our community every day.”

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