Aerial photo taken on November 3, 2020 shows a view of the National Exhibition and Convention Center (Shanghai), the main venue of the 3rd China International Import Expo (CIIE), in east China's Shanghai. Picture: Wu Kai/Xinhua
Aerial photo taken on November 3, 2020 shows a view of the National Exhibition and Convention Center (Shanghai), the main venue of the 3rd China International Import Expo (CIIE), in east China's Shanghai. Picture: Wu Kai/Xinhua

Xi Focus - Close-up: All aboard China's express train to development

By Brandstories Time of article published Nov 9, 2021

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What does a high-speed train, which runs at 350 km per hour, have in common with China's approach to global cooperation? Foreign leaders at the China International Import Expo (CIIE), not only found out but got on board, too.

In November 2018, during the inaugural CIIE in Shanghai, President Xi Jinping invited foreign leaders to take a simulator of the Fuxing, China's fastest high-speed train in service, on a test drive.

The guests were impressed by the speed of the train.

When Xi told the group, "We are all on board," he was probably not only describing the exhibit, but also the CIIE.

Chinese President Xi Jinping delivers a keynote speech at the opening ceremony of the first China International Import Expo in Shanghai, east China, November 5, 2018. Picture: Xinhua/Yao Dawei

Xi has welcomed countries around the world to get on board the express train of China's development.

Planned, proposed, and promoted by Xi, the CIIE is the world's first import expo held at the national level.

It is an important decision made by China to pursue a new round of high-level opening-up, and is China's major initiative to widen market access for the world, according to the speech made by Xi at the opening of the first CIIE.

With a population of 1.4 billion and over 400 million middle-income earners, the domestic consumer market is unparalleled in size and growth potential. The expo serves as a platform to deepen international business cooperation for shared prosperity and progress.

"The CIIE has been a great access to learn more about the Chinese market and actually meet potential customers and partners," said Kevin Liu, senior China representative for Scottish Development International, a trade and investment agency.

Chinese President Xi Jinping, together with foreign leaders who are attending the second China International Import Expo (CIIE), tour the exhibitions after an opening ceremony of the CIIE in Shanghai, east China, Nov. 5, 2019. Picture: Xinhua/Ju Peng

Since the inaugural event, the CIIE has seen fruitful results. Despite the impact of COVID-19, the third CIIE saw 72.62 billion U.S. dollars' worth of deals reached for intended one-year purchases of goods and services, following 71.13 billion dollars for the second and 57.83 billion dollars for the first CIIE.

Information and communication technology equipment, industrial automation and robot equipment, material processing and molding equipment, medical equipment, dairy product, meat products, among others, saw the largest turnover at the first CIIE.

At the 2020 event, nearly 80 percent of the world's top 500 companies and industry leaders that participated in previous expos returned.

Aerial photo taken on November 3, 2020 shows a view of the National Exhibition and Convention Center (Shanghai), the main venue of the 3rd China International Import Expo (CIIE), in east China's Shanghai. Picture: Wu Kai/Xinhua

This year, nearly 3000 businesses from 127 countries and regions are expected to attend the 4th CIIE, scheduled for November 5 to 10.

Khairy Tourk, professor of economics with the Stuart School of Business at the Illinois Institute of Technology in Chicago, said the CIIE is a positive step in boosting the morale and confidence of nations whose economies have been hit hard by the pandemic.

And China has changed from being the factory of the world to being the largest marketplace in the world, Tourk said.

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