Today, we rely on our phones in almost every aspect of life; to get around, for payments, for digital menus, to stay in touch and to stay productive, but without power, none of this happens.
South African startup, Opencharge, a cloud-based wireless charging platform that delivers wireless power as a service to consumers on the go and connects brands to these consumers, has seen strong uptake with leading brands since launching.
Brands that have incorporated Opencharge’s technology on their sites include Woolworths, Vida e Caffè, Seattle Coffee, Shift Espresso Bar, Kauai, Ideas Cartel, V&A Waterfront, and One & Only Hotel.
“Besides providing secure and convenient charging to consumers on the go, consumers can interact with newer charging spots. This offers a unique opportunity for a one-on-one consumer-brand connection. These interactions are not perceived as invasive, which, in turn, offers better consumer engagement,“ said Phebeon Vera, Opencharge Founder.
The startup’s vision is to build a charging network for smartphones and wearables that capitalise on the shift from wired charging to convenient wireless charging by placing wireless power stations where consumers eat, drink, shop, play, and work.
By leveraging a data-driven understanding of consumer behaviour to deliver smart device charging solutions that fit seamlessly into consumers’ daily routines, Opencharge’s goal is to benefit consumers, brands, and real-estate locations while helping to build the infrastructure of the future.
There are over 150 smart devices from more than 40 manufacturers which have wireless charging (Qi or PMA) built in. Major brands like Apple, Samsung, Huawei, Xiaomi, and OPPO all currently including the Qi standard in their flagship phones.