DURBAN - Today, Google announced the results of its 2018 Year in Search, offering a unique perspective on the year's major moments and top trends based on searches conducted in South Africa.
This year's trending searches show South Africans keen interest in local celebrities, news and events, with six of the top 10 trending search terms being local. The top personalities list also reflects this - three of the top 10 are politicians, two are sports stars, and the other five related to current affairs and news events.
The top questions list shows South Africans’ awareness of and curiosity about what is happening in the world around them - from celebrities to more personal concerns, while the ‘near me’ list shows just how much South Africans have come to rely on online sources to find businesses close to them. From the World Cup to listeriosis, Zuma and Global Citizen, South Africans use search to find the things they really need to know.
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Top trending South African searches
Trending personalities
Top questions
Top near me searches
Top women
1.
World Cup fixtures
Zuma
How did Avicii die?
Jobs near me
Winnie Mandela
2.
Load shedding
Cyril Ramaphosa
How old is Pharrell Williams?
Nandos near me
Meghan Markle
3.
Global Citizen
Sbahle Mpisane
What is listeriosis?
Dischem near me
Sbahle Mpisane
4.
Zuma
Kevin Anderson
What is black data?
McDonalds near me
Aretha Franklin
5.
Winnie Mandela
Malusi Gigaba
How old is Prince Harry?
Guest house near me
Khloe Kardashian
6.
HHP
Ashwin Willemse
How much are Global Citizen tickets?
Postnet near me
Sophie Ndaba
7.
Listeriosis
Patrice Motsepe
How to get pregnant?
Steers near me
Cheryl Zondo
8.
Black Panther
Cheryl Zondo
What time is the royal wedding?
Spar near me
Demi Lovato
9.
Meghan Markle
Shamila Batohi
What happened to HHP?
Debonairs near me
Lerato Sengadi
10.
Mac Miller
Mlindo the Vocalist
How old is Meghan Markle?
Spur near me
Siam Lee