Johannesburg - Businessman Adam Catzavelos said he uttered the k-word during a "moment of madness" while holidaying in Greece and was now ashamed of himself.
That "moment of madness" has since landed him in trouble as he now faces crime injuria charges.
Speaking to the media after his brief appearance at the Randburg Magistrate's Court on Thursday, Catzavelos said: "In my moment of madness they I had last year, I am completely embarrassed and utterly ashamed I express my deepest sympathy to all those I have offended," he said
In August last year, Catzavelo shared a video of himself saying: “Let me give you a weather forecast here. Blue skies, beautiful day, amazing sea and not one k****r in sight" while in Greece on a holiday.
The video went viral and led to businesses boycotting the family business, St George's Fine Foods.