Rapper AKA has announced his new seven figure deal with Reebok Classics Africa to his fans on his social media pages.
"I have just signed a seven figure deal as the FACE of @reebokclassics AFRICA, the first deal of it's kind. It's a game changer." he said.
The rapper joins a global campaign with hip-hop star Future, super model Gigi Hadid and rap duo Rae Sremmurd. The ambassadorship deal is the first of its kind in Africa between the sport brand and an artist, aiming to empower and elevate talent.
The lifestyle shoe brand is making an investment shift from highly paid athlete ambassador-deals to local entertainment talent. “At Reebok Classics, our goal is to celebrate the timeless. The icons that live beyond the present. Those who stay true to themselves. It is with this in mind that we are extremely proud to welcome the undeniably influential and talented AKA to the Classics family. AKA has proven himself as a true Classic by defining himself as one of Africa’s biggest and longstanding names in the music industry. We believe that he has already stood the test of time and will continue with his meteoric rise for many years to come. We believe that AKA is, and will remain, Forever Classics,” says PJ Morilly, Brand Director of Reebok South Africa. Reebok also joined forces with AKA’s (real name Kiernan Forbes’) company Beam Group.