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Allure Group hosts another successful Italian-themed lifestyle event

The second edition of ‘THE SLOW LIFE’ concept was a majestic event. Image: Supplied

The second edition of ‘THE SLOW LIFE’ concept was a majestic event. Image: Supplied

Published May 18, 2022

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It was beguiling, it was enchanting, it was charming: it was the second edition of THE SLOW LIFE concept, the event highlight from the last weekend of April in Gauteng. Where over 200 guests indulged in an extraordinarily long lunch alongside an elongated table in the most delectable Italian cuisine this side of the Equator.

Afternoon in Puglia is the underlying theme of THE SLOW LIFE, an alternative lifestyle experience which is underpinned by an unhurried and relaxed lifestyle, momentarily detaching from the hustle and bustle of modern living, soaking in and appreciating life’s little pleasures and making time to appreciate what nature and life have to offer. This lifestyle concept was introduced into the market by The Allure Group (TAG) and VS Luxury Group.

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Puglia (pronounced poo-li-ya), which is also known as Apulia, is a region in the southern part of Italy that forms Italy’s “boot”. The region is renowned as the birthplace of many unique Italian foods. It has also endeared itself to visitors for its whitewashed hill towns, centuries-old farmland and hundreds of kilometres of pristine Mediterranean coastline.

This calendar lifestyle event was hosted at Ground, The Venue in Muldersdrift on the outskirts of Johannesburg, and from 11am till 8pm the 210 elites were virtually teleported to Italian villas through the smorgasbord of Italian delicacies prepared by a professional chef. True to the Italian theme, Afternoon in Puglia also featured authentic Italian dishes and drinks such as Peroni Nastro Azzoru, Fatti’s & Moni’s Bellissimo Pasta and Cape Angiovese.

The guests, who consisted of A-listers such as Mogau Seshoene (The Lazy Makoti), award-winning media entrepreneur Olwethu Leshabane, comedian David Kau and Lesego Tlhabi, popularly known as Coconut Kelz, were kept on their feet by soulfully upbeat tunes belted by the three DJs. To complement the ambience, a live band dished out favourite classics and sing-alongs that had the guests singing their lungs out.

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“True to the theme of THE SLOW LIFE, Afternoon in Puglia once again celebrated the triple Fs, which represent family, friends and food. The outbreak of Covid-19 and the lockdown grimly reminded us about the frailty of life and the importance of celebrating each moment. Never again will we take for granted the joy of lunch with friends and family. For a few hours we took back our lives and freed it from anxiety, uncertainty and chaos.

“We returned to the streets, where we live, where we love, where we belong. We took back those moments to savour the little things and appreciate the human interaction which we have been solely lacking over the last two years,” says Bonnke Shipalana, founder and group chief executive officer of TAG.

Shipalana says TAG, as a communications and reputation management agency, always strives to leverage available communication platforms to creatively connect brands with their target audience.

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“The partnerships we have secured with household brands such as The Star, L’Omarins and Valpre Spring Water make it possible to offer memorable international experience at an affordable price. The next edition of this event will be hosted in August.

“Mother Teresa captured the spirit of SLOW LIFE best when she said: ‘If you want to bring happiness to the whole world, go home and love your family.’ Till we meet next time,” Shipalana concludes.

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