Global snack maker Mondelēz International has announced it will be considering new environment, social and ethical factors when choosing where to source cocoa, its key ingredient.
Mondelēz International owns Cadbury and produce among others chocolates, gum and biscuits.
Speaking on Thursday at a media roundtable in Johannesburg, Navisha Bechan-Sewkuran, Manager of Corporate and Government Affairs at Mondelez South, Central and East Africa, announced plans of adding the message “Helping Farmers to Grow” on their chocolate products.
The purpose of the roundtable was for Mondelez International and co-hosts, Bean There Coffee Company, to create a platform to discuss sustainable sourcing and why it was necessary.
Bechan-Sewkuran said sustainable sourcing was good for business as well as the empowerment of farmers, communities and future generations of cocoa farmers, particularly in rural cocoa growing areas.