Oscar season is upon us and the team at Ster-Kinekor gave The Star a look into the hottest movies, the recent SA film summit that took place and how they are encouraging development in the film space.
What is Oscar Buzz about?
Each year, all the attention from all entertainment stakeholders ranging from film producers to film fanatics turns to The Oscar awards. This glamorous ceremony which celebrates the excellence of film making is an opportunity for the brilliant films that film exhibitors such as Ster-Kinekor Theatres bring to the South African audiences. The campaign forms part of the world buzz, interest and anticipation for the annual broadcast which will reveal who will walk away with highest honours in film making.
Do people tend to go to the cinema more often when a movie has been nominated for awards? Why?
The Oscar Buzz helps increase the audience’s awareness and interest in seeing the Oscar nominated films as it provides an understanding on why these films have been nominated. This in turn gives the them a profound understanding of the artistry that goes into the making of the nominated films before the winners are announced.