The biggest selling cigarette in South Africa is now an illegal, tax dodging brand, according to research commissioned by the Tobacco Institute of Southern Africa (Tisa).
Conducted by Ipsos and launched on Tuesday in Rosebank, the research has found that RG has overtaken Peter Stuyvesant as the biggest selling brand in the market.
Peter Stuyvesant now trailed RG in second position, according to the research produced as part of a fightback strategy against illicit cigarettes.
Two illegal brands known as Savannah and Caeser were also gaining traction in the market.
These illegal cigarettes are largely sold in over 100 000 informal businesses across the country. They went for as low as R10 per pack, prices that do not include taxes.