In just under three years, popular station Megazone has gone from being an online streaming station to now having its own FM licence - Megazone Bollywood - on 104.8 FM.
The chief executive officer, Vishal Maharaj, said the high cost of data in South Africa had partly influenced the move towards an FM frequency.
“Streaming is facilitated by the use of data. The high data costs meant that a fair number of listeners could not access Megazone Bollywood via our streaming apps. An FM frequency for the broadcasting of Megazone Bollywood means we can now reach the masses.”
Megazone Bollywood’s state-of-the-art studio is based at The Crescent on uMhlanga Ridge.
“We are currently restructuring and streamlining the shows, which will broadcast live, 24 hours a day, seven days a week. We will simultaneously stream this nationally and internationally.”