Star Life, an HD lifestyle channel, created exclusively for African audiences, will be broadcast in English around the clock.
A glitzy launch attended by local celebrities, comedian Riaad Moosa and award-winning actress Leeanda Reddy, was held at the Michelangelo Hotel in Sandton on Thursday.
The channel’s senior vice-president and business head for UK/Europe and South Africa, Gaurav Jandwani, said Star Life would offer the ultimate package in Indian entertainment. “Eighteen months ago we got into discussions to get the channel in South Africa.
We did extensive consumer research to understand what made people tick, laugh, cry, etc.