With the second annual African Tourism Leadership Forum (ATLF) around the corner, the spotlight has been set on Africa and how it can maximise its tourism sector.
Research reveals that despite Africa's potential, the continent has not been able to leverage these competitive strengths for its developmental objectives.
Two countries, Mauritius and Seychelles, achieved this - making it a popular destination for travellers.
Reflecting on the importance of such a gathering at a time when Africa is grappling with how to ensure young people, in particular, are not excluded from the labour market amid the Fourth Industrial Revolution, UN World Tourism Organisation’s Zurab Pololikashvili urged delegates to “dream boldly about the future of the continent and tourism’s place in that picture”.
“Delegates must then put in place the plans which can be incrementally implemented to achieve this vision.”