The stories of the Wild Coast was the focus at a networking evening as part of Indaba celebrations at Elangeni Hotel on Wednesday evening.
The event, hosted by Eastern Cape Parks and Tourism Agency(ECPTA), also celebrated Nelson Mandela's centenary this year. The province announced that it will be offering various tourism packages to honour the late former president.
A 2-minute video created by the Wild Coast Holiday Association showcased some of the Wild Coast offerings, from adventure, romance and nature.
Mark Crawford, a hotelier and member of the Wild Coast Holiday Association, said the town offered much more than its "breathtaking scenery".
He said: "The Wild Coast is known for its one of a kind natural spots and tourism offerings. However, it is so much more than that.
"We have noticed that travelers wanted more unique experiences, ones that were authentic and showcased what locals wanted to do. The video has really attracted visitors to the town," he said.
MEC for Economic Development, Environmental Affairs and Tourism Sakhumzi Somyo said he was excited about what Eastern Cape and the Wild Coast was offering it's guests.
Chief Executive Officer for ECPTA Vuyani Dayimani said the Wild Coast became a popular route for travellers to the Eastern Cape.
He said international tourists, including those from the US, German and United Kingdom, enjoyed tapping into its historical and cultural offerings.
"Storytelling has become a huge draw card for our travellers. They want to immerse themselves in experiences that honour the local cultures and traditions. Homestays are quite popular as many of our tourists enjoy interacting with our locals and their stories," he said.
Dayimani was excited to continue with their goal to get 5 million visitors in 5 years.
He said their plans within the province was to rehabilitate new gems and attractions and continue marketing Eastern Cape through its offerings.